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Have you seen Los Angeles at 4am?

Once upon a time, in the early hours of the morning, a new brand was born. Inspired by the legendary work ethic of Kobe Bryant, the brand embraced the spirit of 4 am—the time when most people were still fast asleep, unaware of the opportunities that awaited.

This brand, aptly named "4AM," sought to embody the dedication, passion, and relentless pursuit of greatness that defined Kobe's early morning routine. It was a brand built on the belief that the early hours held the power to transform dreams into reality, and that true success required pushing beyond the limits of comfort and embracing the solitude of the pre-dawn hours.

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